Mack Graves has been active worldwide in animal-food proteins for the past 39 years, specializing in corporate strategy, management focus and marketing effectiveness in companies and organizations across the protein chain.
Graves founded Latigo Management & Marketing Consultants in 1995. He has helped many companies more clearly define and implement their management focus and exact their marketing programs.
Graves speaks nationally and internationally on meat and poultry marketing issues with particular emphasis on establishing consumer-trusted brands. He also counsels firms on natural and organic meat and poultry marketing in which Graves is recognized as an expert creating local and sustainable programs.
Raised on his parent’s ranch, Graves’ agriculture experience progressed to senior levels at Armour Food Company and on to senior production and marketing positions at Perdue Farms, and general management positions at Clearwater Fine Foods, USA, Coleman Natural Products, Meyer Natural Angus and Western Grasslands.
Graves served in the US Army during the Vietnam era attaining the rank of Captain and was awarded the Army Commendation Medal for his service.