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November 2006

THE BUZZ METER (pg 3)

EDITORIAL Raw deal (pg 7)

THE ISSUES The PETA principle (pg 10)

THE NUMBERS (pg 18)

D.C. FILE Bone to pick (pg 25)

THOUGHT LEADER Your I.D., please (pg 26)

CATEGORY PROFILES How pork beats the blahs (pg 34)

COMPANY PROFILE Field day (pg 40)

THE MESSAGE Reach for the stars (pg 47)

TO MARKET Ham it up (pg 55)

TO MARKET: MEATINGTASTE To ham or ham not (pg 56)

TECH CONNECTION By the carton (pg 59)

THE VIEW Words worth? (pg 76)

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